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Building Marketing Campaigns From The Ground Up – A Counter Case Study

November 28, 2018 by Veit 2 Comments

A quick case-study of how NOT to do it:

basically what the product creator in that case-study does is build out an entire marketing funnel WITHOUT first proving to himself that his assumptions are correct.

(something I referred to in the last blog post on launching products)

Leading in almost all cases to a massive waste of time & energy.


So, keep reminding yourself: build those marketing campaigns from the ground up.


Only once you've PROVEN to yourself that your assumptions are correct at stage 1, THEN (and only then) do you move to stage 2.

Filed Under: Uncategorized

How to create & launch a product: Step 1

November 14, 2018 by Veit Leave a Comment

[heads-up: at the end of this post I’m going to suggest you check out Russell Brunson’s 10X Secrets, and this post here is the reason WHY]

over the last quarter, I’ve come to an ‘old’ realization:

‘old’ in the sense of: I already ‘knew’ it (intellectually), so it wasn’t ‘new’ to me …

… but it is something that’s easy to forget, and hence hadn’t done properly for a couple of projects.

And that ‘old’ realization is this:

every single time  I have an idea for a product …

… I should NOT go and build that product …

… but instead, I should go into that market, build a list and see if I can’t sell some affiliate products first.

and only if (if and only if) I can do that (build list + sell affiliate products), then (and only then) …

… do I go and build my own product.

Incidentally, when I say:

“sell affiliate products” … I mean ‘sell them consistently and very profitably‘!

It is NOT enough to sell 1 copy of someone else’s product, and then decide: ‘yeah, this is a viable market’.

If you can’t figure out

  1. where your ideal target audience hangs out (where the ‘traffic’ is coming from)
  2. how they make their buying decisions (what types of offers they respond to), and
  3. if you can connect the 2 consistently and profitably

then ‘building your own product’ that ‘could make a real difference’ … is nothing but an ego-stroking exercise! (and a waste of time, energy & money)

So yes, as ‘crazy’ as it sounds:

I am suggesting almost everybody looking to sell something to random strangers on the Internet …

… is better off becoming a successful affiliate in their market first, and then (and only then) start creating their own products.

(side-note: the exception to this rule is that if you have a fabulous network of joint-venture partners, and you are very experienced creating funnels that convert, and you can fix it VERY quickly in case things go wrong (so you don’t piss off your JV-partners who promoted for you). In that case, by all means: build your product first)

And this is true EVERY  … SINGLE … TIME!

Because every single time I go with the excitement and build the product first, the results are GUARANTEED to be sub-optimal.

(incidentally, when I say *I* in this email … that’s me talking about my own ideas, but also countless others I’ve seen in different markets.

Including close friends who have invested months of their time, and big bags of cash of creating products …

… where then either there was no market, or the market had totally different needs from what the product does)

Just to re-iterate, and clarify and emphasize:

this isn’t even about building out products ‘lean-style’ to make sure it meets the market’s needs.

The real issue is this:

If you can’t even build a list … (typically: give something away for free) … then how the heck do you expect to get random strangers to hand over money later on down the line?

“Ok, ok, I want to build a list first …”

so yes, at this point 8 brains out of 10 will go into “ok then, I’ll build a list“-mode.

(the other 2 don’t know how to build a list – reach out to me if you want some pointers)

Sadly, at this point then also the 80-20 principle kicks in:

80% of those 8 who are happy to build a list, will go into creative mode and start over-complicating things:

“ok, I’ll do it, but I’ll do it MY WAY, and add some fancy stuff to it, so it’s special, and reflects my personality, and, and, and”.

(yes, this happens EVERY SINGLE TIME!)

and then – every single time – the 80-20 principle kicks them in the backside and shows them that they should’ve stuck with what works and is proven in the real world.

(and it does it in the form of: “your s**t looks fancy, but doesn’t work“, aka the sucky reality of tumble-weed response to the offer that was SURELY going to crush it in the real world!)

I’m not going to tell you what YOU should be doing, but I can share what I tell my own brain when it gets overly creative:

“P**s off and leave me alone”

and yes, I also thank my brain for trying to be helpful and coming up with creative solutions.

And acknowledge that it does this because it doesn’t actually know what’s TRUE and what isn’t in this particular market.

That last sentence right there is the main problem:

If you don’t know what is TRUE in a particular market (see the 3 steps above!), then everything you do is GUESS-WORK.

And heck, brains are curious, they love guess-work,even when it’s complete make-belief.

Sadly, guess-work, and products & marketing funnels built on guess-work & make-belief are on the wrong-side (the tumble-weed side) of 80-20.

Which brings me to Russell Brunson and his 10X Secrets I mentioned above:

I’ve been following Russell’s work for over a decade now.

And I marvel at the speed at which he evolves & ‘grows up’.

Yes, he had a bit of a ‘hardcore’ salesy period that bordered on ‘exploiting’ sales-psychology

(then again, that too is a matter of ‘perspective’ … and the question is: why did *I* feel uncomfortable with ‘selling’ back then?)

Anyway, he has since evolved his methods to something that’s truly outstanding:

rather than focus on the ‘persuasion’ part … all his work is focused on the part of ‘selling’ noone talks about:

why people DON’T buy.

and I’m not talking about ‘objections’ (almost all ‘objections’ that are voiced aren’t really objections, they are an expression of feeling deep down that a deal isn’t right for you) …

… it’s about genuinely looking at what is stopping people from succeeding with your things.

and then fixing that!

in other words: ENABLING them to succeed.

(which all goes back to Zig Ziglar’s famous quote: “You can have everything in life you want, if you will just help other people get what they want”. 

The idea is to keep asking that one question: “What is stopping them, and what can *I* do to help them succeed”

.And what he’s done in 10X Secrets is create a system for answering that question.

I have witnessed (in the real world, with countless examples) just how powerful this approach is

(actually, I have seen only a small sub-part of his system, namely the webinar-“secrets”, so can’t begin to imagine how effective the entire new system is), …

… and that’s why I’m recommending it wholeheartedly to anyone who ultimately wants to sell their own, or other people’s products.

And because it’s PROVEN in the real world … it is something you absolutely SHOULD model.

Which of course brings us full circle:

The moment you have an idea for a product …

… stop yourself, and decide to become a successful affiliate in that market first.

And for that, focus on the one question that rules them all:

“What is stopping them, and what can *I* do to help them succeed”

(and if you want to shortcut that learning curve, simply fill in the blanks in Russell’s system)

thoughts? Let me know!

Veit

PS: my experience is, that more often than not, you don’t even need to create that product you thought of anymore … because you’re being so valuable (helpful) to your market that you’re achieving your goals as an affiliate alone, but that’s a story for another day

 

 

 

Filed Under: product launches

The ONE thing that separates the winners from the wannabe entrepreneurs

October 27, 2018 by Veit Leave a Comment

[warning: could be interpreted as a RANT!]

right now, interest rates are low, right?

so that sucks for those who have money to invest, and want the 'security' of getting 'interest'.

right now, stock-markets are flatlining/going down & they're rather volatile, right?

so that sucks for those who are a bit more adventurous than those who want the safety of 'interest' in the bank-account.

right now, the housing-market ...

etc, etc, etc.

Now, no matter if you're getting a good return on all the different ways you 'invest' your money or not, ...

... all of those methods have something in common:

they take an initial investment and then *multiply* it.

Actually, I'm a bit evil here, and I mis-directed your attention to the multiply.

The part that's really important (because it highlights the difference between 'real entrepreneurs' and the wannabes) is the 'initial investment':

the pros understand that you take an initial investment (e.g. you pay for ads) ... then add a bit of magic to it, and out comes (after usually quite a bit of testing & optimizing) something that's a multiple of what you put in originally.

The wannabes on the other hand seem to believe that you can start with NOTHING, ... then add a bit of serious magic to it (it has to be 'serious' because they also don't appear to be willing to invest in testing & optimizing)) ... and out comes, er, a multiple of NOTHING.

which then of course is the fault of the METHOD (the magic in the middle) ... not the fact that they put f*** all in in the beginning, AND didn't crank the handle in the middle to make sure the thing that's supposed to 'multiply' what went in actually has a chance of returning a positive ROI.

So, grab yourself a mirror, look into it and ask the person you're looking at:

"hey, what are you putting in? And are you cranking the handle? And what are you expecting to come out on the other end?"

have a fabulous weekend

Veit

PS: found this lil' case-study that highlights 3 important points

  • 'irrationally passionate' is GOOD!
  • timing is (sometimes/often) everything
  • there are plenty of people who don't care if you have a formal qualification (aka: you're good enough without the certificate)

Filed Under: Uncategorized

fascinating thoughts … and PERSPECTIVE

October 19, 2018 by Veit 1 Comment

I hope you enjoyed that BBC article I sent you yesterday ….

… quite interesting how the ‘reverse’ of what everybody is doing can lead to massive results, right?

Now, there’s another angle to it (or let me put it this way: there’s a very specific reason WHY that model is so successful)

And again, it all has to do with perspective.

I’ll ‘borrow’ from Peter Garety who posted this on FB:

it’s NOT about the big swings … they happen as the result of little swings … happening very often. 

And yet, … ah well, no need to complete that sentence.

(then again, here’s a fun analogy: most people when they try to shed some chub, they go on some extreme, possibly unhealthy, and almost always ‘willpower-based’ diet.

Bit swing. Usually with big results in a very short time.

and no meaningful ‘big picture’ results 6-12 months down the road.

A small swing would be to stop eating M&Ms (especially when they get shipped to your house in 3lb tubs;-)

Nice surprise Russell Brunson and Dave Woodward (masters of lots of small swings) sent me

The key is of course to do it consistently.

Which is also the key ingredient of the one-hour-launch-workshop I checked out this morning.

(which incidentally isn’t about ‘launches’ at all …

… it’s about speaking from ‘stages’  (where stages is a very loose term here: it’s not about ‘physical stages’ you stand on, but more the concept of being in front of highly pre-qualified prospects)

One of the core concepts is ‘story-telling’ … and ‘walking the talk’-style, it’s beautifully illustrated in that first video – well worth studying just for that.

And of course as they mention: the real secret is consistency, consistency, consistency.

Now, don’t get me wrong:

most people at this point would say:

“hey, I commit to being more consistent”

and before you know it, you’ve got a nice will-power struggle at your hands!

Why?

Because you’re trying to do a ‘big swing’ … instead of gradually & consistently working at being more consistent.

The best thing (IMO) you can do for mental health and fast progress (if you’re not where you’d like to be yet) is to give yourself permission to be ‘imperfect’.

Just become aware of your perceived ‘imperfections’ … and when they happen, simply acknowledge & accept them. Don’t beat yourself up.

And then over time, learn to recognize things that are not helpful BEFORE they happen, and simply do something that’s more productive instead.

Works really well for ‘sticking with it’.

thoughts? Let me know below

Veit

PS: one thing I *should* be doing is SEO’ing these posts … because when you do it consistently, it gets you great results. Alas, I’m not beating myself up about it, next time I’ll be a better SEO-boy

 

Filed Under: Uncategorized

Warlord Optin Review

July 2, 2018 by Veit Leave a Comment

This started out as a review of the "Warlord Optin" plugin ... but quickly turned into a (hopefully;-) useful case-study on providing value.

The big take-away: the old model of getting optins (first get the optin, then lead subscribers through a 'nurturing' campaign that shows them how 'valuable' your content is) is pretty much doomed.

End-result: you get a lot of fake email addresses, and low engagement along with it.

A much better way is to lead with value so people end up giving you their REAL email address in the first place, and look forward to engaging with your emails/content.

Meaning: if you do know how to provide value, but you're not getting subscribers (who could then check out your great content, and the fact that you are trustworthy), then the Warlord Optin plugin is definitely worth testing.

But, if you do NOT know how to provide value (yet;-), then don't bother with the optin plugin ... it would simply be an attempt to 'trick' people into signing up to your list ... and the moment they're on that list, they'll realize they've been tricked, and unsubscribe/ignore/hit the spam button.

As I mention in the video, if you are trying to figure out how/in what niche to provide value, then check out this FB-post here.

Either way, watch this video which has a nice lil' case-study illustrating the points above

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Filed Under: list building

How to pick a niche

July 2, 2018 by Veit Leave a Comment

Hey there,

Veit here with a quick overview over the 

"how to pick a niche where you can provide value (even when you're not an expert or think that you have any particularly exciting skills, knowledge or experience)"-project.

If you're not sure what this is all about, go to the original FB™ post and read that first)

The background to this is that I started with affiliate marketing in 2007, and tried all kinds of models:

Adsense-"empires" (tons of $1-$3/day sites), 'sob-story' presell sites like anticandida.org or facialhyperhidrosis.net (perhaps you can find them in the waybackmachine), review-hubpages & squidoo-lenses, tons of SEOing and so on.

And at the end of the day, the model that gave (and still gives) me the biggest bang for the buck is:

The KISS Affiliate Model: An Email A Day To a Tribe Who Get MASSIVE Value Out Of Engaging With You.

  • 1
    Provide massive value so people sign up to your email-list.
  • 2
    Keep providing massive value so they keep engaging with my content.
  • 3
    When I find something that's really useful, I'll do a proper review and actually USE it ... and share my experience. (check out my various reviews on this site, and you'll see what I mean)

And guess what, people get MASSIVE value out of that, and then CHOOSE to use my affiliate link (even when other affiliates are offering massive bonus-packages, which I don't).

But of course: before ANY of that happens, people need to see enough value in what you provide!

And that's what this whole mini-project is about: figuring out where YOU can provide that value! (especially when you don't have a track-record, an existing email list, etc)

So, watch the video (it'll show you where the sweet-spot of 'value vs expertise' is for most people).

Note: that sweet-spot is not the ONLY place where you can provide massive value ... BUT: it's a fabulous starting point, and the value you provide is bazillion times that of an average Adsense site ... so you can expect a much better payoff for your efforts.

Then also have a look at the testimonials section, so you can see for yourself what others think of my work.

After checking it out, go back to the FB™ post where you found out about this blog post, and leave a comment/ask your questions.

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Featured Posts

Building Marketing Campaigns From The Ground Up  – A Counter Case Study

Building Marketing Campaigns From The Ground Up – A Counter Case Study

A quick case-study of how NOT to do it:basically what the product creator in that case-study does is build out an entire marketing funnel WITHOUT first proving to himself that his assumptions are correct. (something I referred to in the last blog post on launching products)Leading in almost all cases to a massive waste of time […]

How to create & launch a product: Step 1

How to create & launch a product: Step 1

[heads-up: at the end of this post I’m going to suggest you check out Russell Brunson’s 10X Secrets, and this post here is the reason WHY] over the last quarter, I’ve come to an ‘old’ realization: ‘old’ in the sense of: I already ‘knew’ it (intellectually), so it wasn’t ‘new’ to me … … but […]

The ONE thing that separates the winners from the wannabe entrepreneurs

The ONE thing that separates the winners from the wannabe entrepreneurs

[warning: could be interpreted as a RANT!] right now, interest rates are low, right? so that sucks for those who have money to invest, and want the ‘security’ of getting ‘interest’. right now, stock-markets are flatlining/going down & they’re rather volatile, right? so that sucks for those who are a bit more adventurous than those who want the safety […]

fascinating thoughts … and PERSPECTIVE

fascinating thoughts … and PERSPECTIVE

I hope you enjoyed that BBC article I sent you yesterday …. … quite interesting how the ‘reverse’ of what everybody is doing can lead to massive results, right? Now, there’s another angle to it (or let me put it this way: there’s a very specific reason WHY that model is so successful) And again, […]

Warlord Optin Review

Warlord Optin Review

This started out as a review of the “Warlord Optin” plugin … but quickly turned into a (hopefully;-) useful case-study on providing value. The big take-away: the old model of getting optins (first get the optin, then lead subscribers through a ‘nurturing’ campaign that shows them how ‘valuable’ your content is) is pretty much doomed. End-result: you […]

How to pick a niche

How to pick a niche

Hey there, Veit here with a quick overview over the  “how to pick a niche where you can provide value (even when you’re not an expert or think that you have any particularly exciting skills, knowledge or experience)”-project.If you’re not sure what this is all about, go to the original FB™ post and read that first) The background […]

OnInbox Performance Test

[UPDATE May 2018: I’m no longer 100% happy with Oninbox, see here why: http://www.noyuckmarketing.com/the-future-of-oninbox) so I wanted to know how OnInbox compares to the Awebers, Sendgrids, Amazon SES of this world. For this, I ran an experiment where I sent a ‘normal’ email as I normally would through the following services: Drip (my standard ‘go-to’ solution […]

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