Just had a look at a product called “DocuPanda” …
… and it’s a fabulous case-study on how NOT to do it – it really highlights 2 MAJOR marketing snafus:
- confusing WANT and NEED
- getting TOM (traffic to offer match) completely wrong (market-research myopia)
here it is, in all its snafu-glory:
Couldn’t agree more, Veit – nicely called out.
And because the product creator has sold hardly any copies, the chances of this solution being properly maintained for the few who do buy it are zero.
More broadly, any software whose business model doesn’t create ongoing revenues needs to sell at a much higher ‘one-time purchase’ price to fund ongoing support.
… which is another fine example of the myopia I refer to in the video:
by looking at the JVZoo world, it’s reasonable to assume that people are not willing to pay for your software on an ongoing basis. So you develop/launch at a ‘one-time low fee’ …