[CASE-STUDY] Back things up … in copywriting

here’s a nice lil’ case-study illustrating a major mistake many people make when selling or copywriting:

it’s about not backing things up with ‘proof’ of some sort.

The example in this video shows you why/how:

[UPDATE] About a day into the ‘launch’

Here are the current stats – and they ain’t pretty:

Here’s why I’m pointing this out:

it’s not meant to be nasty, or high-horsey, or anything like that, but instead to highlight 3 very important points:

1. there’s a ton of rubbish being taught out there (in this case Murat fell for the “hey, just get some PLR/Whitelabel/Codecanyon dev-right material, rebrand it, and launch it, and you’ll make $bazillions”. In most cases – like this, that $bazillions part won’t happen)
2. Launches are inherently a rubbish model to use – especially when you get started.
   They work just fine for Apple etc because they already have a massive fan-base, and they already know exactly what people WANT (so they can give it to them, as in: they know exactly HOW to give it to them),…
   But if you’re an unknown, and you’re marketing a product where it’s an unknown HOW to market that product to whom (or if anybody even wants it), then the odds of “$bazillions” once again, is very slim.
3. The main ‘mechanism’ by which the 2 previous points work (and are sold to you) is using pressure cooker tactics: it’s all about urgency, scarcity etc. And that sucks, (for me) mainly from an ethical point of view, but also from a business perspective:
   1. it constantly adds to the ‘marketing noise’ (because everybody is shouting, you need to be shouting louder) – and that’s INEVITABLY driving the whole process/approach into a dead-end (want proof? Look at where the WarriorForum went. The JVZoo-world is on a similar trajectory right now)
   2. a ‘pressure’-based launch model is a churn-and-burn model: you do everything to get a buyer through the door, no matter what. And that more often than not leaves a bad taste in people’s mouth. Not good for building Know-Like-and-Trust, and definitely NOT the basis for building a long-term, mutually beneficial business-relationship where you keep getting paid for continually solving people’s problems.

 

To return to Murat and his launch:

I reckon (this is based purely on what I’m observing, I don’t know Murat, haven’t done any business with him before) that Murat was in the typical position of “wanting to earn $ online” and not knowing  where/how/in what form/whom to he could provide value to. (as in: he was clueless)

And when you are ‘clueless’ … ANYTHING (and I mean literally ANYTHING) that says “with my method you can earn $ online” WILL look appealing to your brain (your brain’s main mission is to filter IN the information you are looking for, and filter OUT the information that’s not relevant to you at this point).

And when you’re looking for a general objective like “make $ online” … that’s precisely what your brain will highlight with a big fluorescent marker pen.

And, as Murat (probably) didn’t have any basis for making an informed decision … the idea of just relabelling something and relaunching it seemed like a plausible thing to do.

(and thus he wasted time, energy and money setting it all up … for very little to no reward whatsoever)

if you find yourself in the same boat as Murat (not exactly sure where/how/in what form/whom you could provide value to (and get paid for it)), then you’ll like my upcoming

“Pick Your Path” Course

Which

1. helps you pick the online business model that suits your personality style, your strengths and your background best
2. is free, and best of all:
3. is given to you without any pressure cooker tactics whatsoever;-)

if you’re interested, have a look here

(in my email I suggested there would be an email signup form. Well, I got busy and created the first module of the course, and you can access it by creating your account on the next page)