so this morning I wake up to the fine smell of a burning house. Well, almost.
It was only burnt porridge, that got so hot that when Fiona rushed the smoking pan out of the house, it left a trail of porridge-lava that was bubbling out from the pan – even with the lid on.
I finally understand why you can basically tear down your entire house once you’ve had a fire in it, even when the substance of the house is intact, the smell is just everywhere.
It was a bit unfair for this happen whilst I was asleep (yes, Fiona is one of those ridiculousearly-risers, totally unnatural), so my comment “I told you multi-tasking is bad for you” can only attributed to my sleepiness – normally not even I am that stupid…
anyway, did my daily scan of my inbox and of course I’m being bombarded by tons of offers, ranging from Kindle courses to increase your blood-flow in strategic areas.
Now, here’s the thing:
most marketers promote one thing today, and then tomorrow something totally different is THE best thing since sliced bread.
and yes, when you have a ‘mixed’ list, it’s difficult to please everyone, but of course, it’s not impossible. (with the help of a little technical wizardry;-)
However, the one big secret to achieving anything is, well, to stop multi-tasking;-) and focus on just making porridge. (seriously, I was really sleepy when I said that…)
Ok, kidding aside, forget about “productivity” ‘n all that, there is something magical that happens when you focus on just one thing.
and one area is of course my (and your inbox):
getting messages about Kindle one day and blood-flow enhancing pills the next pretty much leads to one thing: interest and engagement goes
and of course, what we want is the opposite:
engagement going up!
Why? So I know what’s going on, where you may be stuck and where you need help.
So, without much further ado: if you’re interested in getting even more useful messages from me, how about you tell me what the #1 thing is where you’d get the most leverage IF you had great tips, tricks and recommendations around that topic:
you’re not committing to anything, it’s just to get a feel for what type of information would serve YOU best.
Now, getting back to porridge and the power of focusing on 1 thing:
I’m personally focusing ALL my energy on one topic (which is on that list above) – but I’ll tell you tomorrow which one it is, simply because I don’t want to influence your choice.
For any other subject, rather than me pretend I know it all, what I’ll do is to find people who are world-class experts in those areas (expect to hear from people you’ve never heard before, simply because they’re not in the IM crowd – which incidentally I believe is a good thing;-)