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Building Marketing Campaigns From The Ground Up – A Counter Case Study

November 28, 2018 by Veit 2 Comments

A quick case-study of how NOT to do it:

basically what the product creator in that case-study does is build out an entire marketing funnel WITHOUT first proving to himself that his assumptions are correct.

(something I referred to in the last blog post on launching products)

Leading in almost all cases to a massive waste of time & energy.


So, keep reminding yourself: build those marketing campaigns from the ground up.


Only once you've PROVEN to yourself that your assumptions are correct at stage 1, THEN (and only then) do you move to stage 2.

Filed Under: Uncategorized

The ONE thing that separates the winners from the wannabe entrepreneurs

October 27, 2018 by Veit Leave a Comment

[warning: could be interpreted as a RANT!]

right now, interest rates are low, right?

so that sucks for those who have money to invest, and want the 'security' of getting 'interest'.

right now, stock-markets are flatlining/going down & they're rather volatile, right?

so that sucks for those who are a bit more adventurous than those who want the safety of 'interest' in the bank-account.

right now, the housing-market ...

etc, etc, etc.

Now, no matter if you're getting a good return on all the different ways you 'invest' your money or not, ...

... all of those methods have something in common:

they take an initial investment and then *multiply* it.

Actually, I'm a bit evil here, and I mis-directed your attention to the multiply.

The part that's really important (because it highlights the difference between 'real entrepreneurs' and the wannabes) is the 'initial investment':

the pros understand that you take an initial investment (e.g. you pay for ads) ... then add a bit of magic to it, and out comes (after usually quite a bit of testing & optimizing) something that's a multiple of what you put in originally.

The wannabes on the other hand seem to believe that you can start with NOTHING, ... then add a bit of serious magic to it (it has to be 'serious' because they also don't appear to be willing to invest in testing & optimizing)) ... and out comes, er, a multiple of NOTHING.

which then of course is the fault of the METHOD (the magic in the middle) ... not the fact that they put f*** all in in the beginning, AND didn't crank the handle in the middle to make sure the thing that's supposed to 'multiply' what went in actually has a chance of returning a positive ROI.

So, grab yourself a mirror, look into it and ask the person you're looking at:

"hey, what are you putting in? And are you cranking the handle? And what are you expecting to come out on the other end?"

have a fabulous weekend

Veit

PS: found this lil' case-study that highlights 3 important points

  • 'irrationally passionate' is GOOD!
  • timing is (sometimes/often) everything
  • there are plenty of people who don't care if you have a formal qualification (aka: you're good enough without the certificate)

Filed Under: Uncategorized

fascinating thoughts … and PERSPECTIVE

October 19, 2018 by Veit 1 Comment

I hope you enjoyed that BBC article I sent you yesterday ….

… quite interesting how the ‘reverse’ of what everybody is doing can lead to massive results, right?

Now, there’s another angle to it (or let me put it this way: there’s a very specific reason WHY that model is so successful)

And again, it all has to do with perspective.

I’ll ‘borrow’ from Peter Garety who posted this on FB:

it’s NOT about the big swings … they happen as the result of little swings … happening very often. 

And yet, … ah well, no need to complete that sentence.

(then again, here’s a fun analogy: most people when they try to shed some chub, they go on some extreme, possibly unhealthy, and almost always ‘willpower-based’ diet.

Bit swing. Usually with big results in a very short time.

and no meaningful ‘big picture’ results 6-12 months down the road.

A small swing would be to stop eating M&Ms (especially when they get shipped to your house in 3lb tubs;-)

Nice surprise Russell Brunson and Dave Woodward (masters of lots of small swings) sent me

The key is of course to do it consistently.

Which is also the key ingredient of the one-hour-launch-workshop I checked out this morning.

(which incidentally isn’t about ‘launches’ at all …

… it’s about speaking from ‘stages’  (where stages is a very loose term here: it’s not about ‘physical stages’ you stand on, but more the concept of being in front of highly pre-qualified prospects)

One of the core concepts is ‘story-telling’ … and ‘walking the talk’-style, it’s beautifully illustrated in that first video – well worth studying just for that.

And of course as they mention: the real secret is consistency, consistency, consistency.

Now, don’t get me wrong:

most people at this point would say:

“hey, I commit to being more consistent”

and before you know it, you’ve got a nice will-power struggle at your hands!

Why?

Because you’re trying to do a ‘big swing’ … instead of gradually & consistently working at being more consistent.

The best thing (IMO) you can do for mental health and fast progress (if you’re not where you’d like to be yet) is to give yourself permission to be ‘imperfect’.

Just become aware of your perceived ‘imperfections’ … and when they happen, simply acknowledge & accept them. Don’t beat yourself up.

And then over time, learn to recognize things that are not helpful BEFORE they happen, and simply do something that’s more productive instead.

Works really well for ‘sticking with it’.

thoughts? Let me know below

Veit

PS: one thing I *should* be doing is SEO’ing these posts … because when you do it consistently, it gets you great results. Alas, I’m not beating myself up about it, next time I’ll be a better SEO-boy

 

Filed Under: Uncategorized

How to pick a niche

July 2, 2018 by Veit Leave a Comment

Hey there,

Veit here with a quick overview over the 

"how to pick a niche where you can provide value (even when you're not an expert or think that you have any particularly exciting skills, knowledge or experience)"-project.

If you're not sure what this is all about, go to the original FB™ post and read that first)

The background to this is that I started with affiliate marketing in 2007, and tried all kinds of models:

Adsense-"empires" (tons of $1-$3/day sites), 'sob-story' presell sites like anticandida.org or facialhyperhidrosis.net (perhaps you can find them in the waybackmachine), review-hubpages & squidoo-lenses, tons of SEOing and so on.

And at the end of the day, the model that gave (and still gives) me the biggest bang for the buck is:

The KISS Affiliate Model: An Email A Day To a Tribe Who Get MASSIVE Value Out Of Engaging With You.

  • 1
    Provide massive value so people sign up to your email-list.
  • 2
    Keep providing massive value so they keep engaging with my content.
  • 3
    When I find something that's really useful, I'll do a proper review and actually USE it ... and share my experience. (check out my various reviews on this site, and you'll see what I mean)

And guess what, people get MASSIVE value out of that, and then CHOOSE to use my affiliate link (even when other affiliates are offering massive bonus-packages, which I don't).

But of course: before ANY of that happens, people need to see enough value in what you provide!

And that's what this whole mini-project is about: figuring out where YOU can provide that value! (especially when you don't have a track-record, an existing email list, etc)

So, watch the video (it'll show you where the sweet-spot of 'value vs expertise' is for most people).

Note: that sweet-spot is not the ONLY place where you can provide massive value ... BUT: it's a fabulous starting point, and the value you provide is bazillion times that of an average Adsense site ... so you can expect a much better payoff for your efforts.

Then also have a look at the testimonials section, so you can see for yourself what others think of my work.

After checking it out, go back to the FB™ post where you found out about this blog post, and leave a comment/ask your questions.

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Filed Under: Uncategorized

Snapify Review: Clickable images to create engagement – Review of the ‘hotspot’ generator Snapify

March 5, 2018 by Veit Leave a Comment

here’s my  Snapify review, along with a walkthrough of the software and some recommendations whom it’s for.

The idea behind Snapify:

use the principles of commitment & consistency along with the power of self-selection (your website visitor is in charge, you are not forcing them) to get people to engage with your website content (specifically: images)

It does that by letting you overlay hotspots over your images, and depending on how you configure the hotspots, different things are presented next:

  • a simple call-to-action
  • a video
  • a ‘product’ (which has a price, a full description (great for e.g. reviews & product description you can pull from Amazon)
  • an optin-form

It does all kinds of other useful things (like pulling your images from your social media accounts, creating galleries, etc)

Whom is Snapify for?

it’s for you if you have a website and you want to give your visitors a choice of how they consume your content, plus leverage the commitment & consistency principle.

Great applications would be affiliate marketers (especially Amazon-affiliates), website owners with multiple products, or if you capture leads at different stages of awareness (so they self-select what information they want at a specific stage).

Have a look at the review/walk-through video for an example for a travel-agent.

What’s required to get the most out of Snapify?

The obvious requirement is that you have images that represent the content.

So, for example, for this review I was considering using Snapify to show roughly what it is about, and then have one hotspot for the video review (which now see ‘separatly’ below), and one hotspot for the link to Snapify.

But honestly, creating such an image would’ve really ‘forced’ it … there’s no natural image that has those 2 elements in it.

Alas, it’s ‘just’ a video and then, if you want to find out more, the link below it.

 

here’s the test image I’ve created using Snapify

How do you find out more about Snapify?

You can find more information here

Filed Under: Uncategorized

How to ‘grab’ attention by giving people something they want

March 4, 2018 by Veit Leave a Comment

here’s another example of why you have to give people what they want, not what YOU think/believe they should have.

The core point of this case-study is this:

if you don’t get that initial ‘attention’, it doesn’t really matter what happens afterwards.

In older versions of their ads, you saw the founder of Mentorbox speak to the camera, sitting next to a big pile of books, suggesting that other CEOs are reading lots of books, and that I should do so too.

The new version now uses something that’s much more on people’s minds, as in: they are aware, and hence pay attention.

One thing I’ll be testing for FB™ ads is eye-catching animations like the ones in Envidio

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Building Marketing Campaigns From The Ground Up  – A Counter Case Study

Building Marketing Campaigns From The Ground Up – A Counter Case Study

A quick case-study of how NOT to do it:basically what the product creator in that case-study does is build out an entire marketing funnel WITHOUT first proving to himself that his assumptions are correct. (something I referred to in the last blog post on launching products)Leading in almost all cases to a massive waste of time […]

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The ONE thing that separates the winners from the wannabe entrepreneurs

The ONE thing that separates the winners from the wannabe entrepreneurs

[warning: could be interpreted as a RANT!] right now, interest rates are low, right? so that sucks for those who have money to invest, and want the ‘security’ of getting ‘interest’. right now, stock-markets are flatlining/going down & they’re rather volatile, right? so that sucks for those who are a bit more adventurous than those who want the safety […]

fascinating thoughts … and PERSPECTIVE

fascinating thoughts … and PERSPECTIVE

I hope you enjoyed that BBC article I sent you yesterday …. … quite interesting how the ‘reverse’ of what everybody is doing can lead to massive results, right? Now, there’s another angle to it (or let me put it this way: there’s a very specific reason WHY that model is so successful) And again, […]

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How to pick a niche

How to pick a niche

Hey there, Veit here with a quick overview over the  “how to pick a niche where you can provide value (even when you’re not an expert or think that you have any particularly exciting skills, knowledge or experience)”-project.If you’re not sure what this is all about, go to the original FB™ post and read that first) The background […]

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