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I hope you enjoyed that BBC article I sent you yesterday ….

… quite interesting how the ‘reverse’ of what everybody is doing can lead to massive results, right?

Now, there’s another angle to it (or let me put it this way: there’s a very specific reason WHY that model is so successful)

And again, it all has to do with perspective.

I’ll ‘borrow’ from Peter Garety who posted this on FB:

it’s NOT about the big swings … they happen as the result of little swings … happening very often. 

And yet, … ah well, no need to complete that sentence.

(then again, here’s a fun analogy: most people when they try to shed some chub, they go on some extreme, possibly unhealthy, and almost always ‘willpower-based’ diet.

Bit swing. Usually with big results in a very short time.

and no meaningful ‘big picture’ results 6-12 months down the road.

A small swing would be to stop eating M&Ms (especially when they get shipped to your house in 3lb tubs;-)

The key is of course to do it consistently.

Which is also the key ingredient of the one-hour-launch-workshop I checked out this morning.

(which incidentally isn’t about ‘launches’ at all …

… it’s about speaking from ‘stages’  (where stages is a very loose term here: it’s not about ‘physical stages’ you stand on, but more the concept of being in front of highly pre-qualified prospects)

One of the core concepts is ‘story-telling’ … and ‘walking the talk’-style, it’s beautifully illustrated in that first video – well worth studying just for that.

And of course as they mention: the real secret is consistency, consistency, consistency.

Now, don’t get me wrong:

most people at this point would say:

“hey, I commit to being more consistent”

and before you know it, you’ve got a nice will-power struggle at your hands!

Why?

Because you’re trying to do a ‘big swing’ … instead of gradually & consistently working at being more consistent.

The best thing (IMO) you can do for mental health and fast progress (if you’re not where you’d like to be yet) is to give yourself permission to be ‘imperfect’.

Just become aware of your perceived ‘imperfections’ … and when they happen, simply acknowledge & accept them. Don’t beat yourself up.

And then over time, learn to recognize things that are not helpful BEFORE they happen, and simply do something that’s more productive instead.

Works really well for ‘sticking with it’.

thoughts? Let me know below

Veit

PS: one thing I *should* be doing is SEO’ing these posts … because when you do it consistently, it gets you great results. Alas, I’m not beating myself up about it, next time I’ll be a better SEO-boy

 

here’s my  Snapify review, along with a walkthrough of the software and some recommendations whom it’s for.

The idea behind Snapify:

use the principles of commitment & consistency along with the power of self-selection (your website visitor is in charge, you are not forcing them) to get people to engage with your website content (specifically: images)

It does that by letting you overlay hotspots over your images, and depending on how you configure the hotspots, different things are presented next:

• a simple call-to-action
• a video
• a ‘product’ (which has a price, a full description (great for e.g. reviews & product description you can pull from Amazon)
• an optin-form

It does all kinds of other useful things (like pulling your images from your social media accounts, creating galleries, etc)

Whom is Snapify for?

it’s for you if you have a website and you want to give your visitors a choice of how they consume your content, plus leverage the commitment & consistency principle.

Great applications would be affiliate marketers (especially Amazon-affiliates), website owners with multiple products, or if you capture leads at different stages of awareness (so they self-select what information they want at a specific stage).

Have a look at the review/walk-through video for an example for a travel-agent.

What’s required to get the most out of Snapify?

The obvious requirement is that you have images that represent the content.

So, for example, for this review I was considering using Snapify to show roughly what it is about, and then have one hotspot for the video review (which now see ‘separatly’ below), and one hotspot for the link to Snapify.

But honestly, creating such an image would’ve really ‘forced’ it … there’s no natural image that has those 2 elements in it.

Alas, it’s ‘just’ a video and then, if you want to find out more, the link below it.

 

here’s the test image I’ve created using Snapify

How do you find out more about Snapify?

You can find more information here

here’s another example of why you have to give people what they want, not what YOU think/believe they should have.

The core point of this case-study is this:

if you don’t get that initial ‘attention’, it doesn’t really matter what happens afterwards.

In older versions of their ads, you saw the founder of Mentorbox speak to the camera, sitting next to a big pile of books, suggesting that other CEOs are reading lots of books, and that I should do so too.

The new version now uses something that’s much more on people’s minds, as in: they are aware, and hence pay attention.

One thing I’ll be testing for FB™ ads is eye-catching animations like the ones in Envidio