This is part 3 in the 5-part series on the main ‘activities’ you should devote your time to when building an online business.
Today’s topic is going to be super-popular (;-)
Hyper Growth Activity #3: Make some darn sales!
If you’re the kind of person who avoids ‘sales’ and ‘being salesy’ at all cost, well
- you’re not alone (apparently, about 10% of the population find sales ‘natural’ … weirdos;-)
- the ‘at all cost’-part is costing you a LOT!
it’s so very easy to ‘build the perfect site’ (“and then they will come“), …
… draft the perfect webinar …
… strategize the ideal ‘funnel’ …
… or even design the perfect flyer (and then only display it on your OWN bar-counter – see Part 1 of the series!)
(especially in the beginning), until you have designed, tested and implemented predictable, repeatable marketing & sales-SYSTEMS, you need to go out and actively ‘sell’.
If you want some inspiration, check out this BBC article ‘from working class boy to $1BN business’ – and look out for the ‘get loan for car, and then …’-part!
That article also contains a great quote:
It wasn’t really about building a business – that comes with time and maturity. But the crash brought that along. It was a good learning curve.
And that’s precisely what I’m trying to give you here:
the notion that the sooner you start building a business (instead of chasing the next big fix) the sooner you have something robust and predictable.
So, back to activity #3 – ‘selling’, here are a few ideas:
Make it your business to spend a little bit of time every day:
- mailing/sending out an offer. (no, not a convoluted “hey, sign up to my list, and then, and then, and then …“, but a straight: “here’s something of value, if it’s for you, please give me some $” )
- arrange a joint-venture (with the objective of the stuff in brackets in the previous line;-)
- set up a webinar (with, well, you get the idea)
- send out some cold emails (see the BBC article, THAT right there is why I’m really recommending cold emails in Part 1 of the series! Because it works!) (especially in B2B people don’t want to wade through endless ‘warm-up and nurturing campaigns’. Get to the point, will ya!)
Easy? Most likely not.
But perhaps that’s just me