I hope you enjoyed that BBC article I sent you yesterday ….
… quite interesting how the ‘reverse’ of what everybody is doing can lead to massive results, right?
Now, there’s another angle to it (or let me put it this way: there’s a very specific reason WHY that model is so successful)
And again, it all has to do with perspective.
I’ll ‘borrow’ from Peter Garety who posted this on FB:
it’s NOT about the big swings … they happen as the result of little swings … happening very often.
And yet, … ah well, no need to complete that sentence.
(then again, here’s a fun analogy: most people when they try to shed some chub, they go on some extreme, possibly unhealthy, and almost always ‘willpower-based’ diet.
Bit swing. Usually with big results in a very short time.
and no meaningful ‘big picture’ results 6-12 months down the road.
A small swing would be to stop eating M&Ms (especially when they get shipped to your house in 3lb tubs;-)
The key is of course to do it consistently.
Which is also the key ingredient of the one-hour-launch-workshop I checked out this morning.
(which incidentally isn’t about ‘launches’ at all …
… it’s about speaking from ‘stages’ (where stages is a very loose term here: it’s not about ‘physical stages’ you stand on, but more the concept of being in front of highly pre-qualified prospects)
One of the core concepts is ‘story-telling’ … and ‘walking the talk’-style, it’s beautifully illustrated in that first video – well worth studying just for that.
And of course as they mention: the real secret is consistency, consistency, consistency.
Now, don’t get me wrong:
most people at this point would say:
“hey, I commit to being more consistent”
and before you know it, you’ve got a nice will-power struggle at your hands!
Because you’re trying to do a ‘big swing’ … instead of gradually & consistently working at being more consistent.
The best thing (IMO) you can do for mental health and fast progress (if you’re not where you’d like to be yet) is to give yourself permission to be ‘imperfect’.
Just become aware of your perceived ‘imperfections’ … and when they happen, simply acknowledge & accept them. Don’t beat yourself up.
And then over time, learn to recognize things that are not helpful BEFORE they happen, and simply do something that’s more productive instead.
Works really well for ‘sticking with it’.
thoughts? Let me know below
PS: one thing I *should* be doing is SEO’ing these posts … because when you do it consistently, it gets you great results. Alas, I’m not beating myself up about it, next time I’ll be a better SEO-boy
Tony C says
Once heard an interview with Jeff Bezos talking about these mini-tweaks that make or save and extra few cents here and there.
He was saying that for small companies and websites it was a waste of time. It was only the element of scale that made it worthwhile doing. For the smaller sized operation there were bigger improvements, or tweaks, to go after first.
So if you are doing thousands of transactions a day, go ahead, join in. If not, look for what will benefit your time and investment better. That’s the order the bigger companies did it and that’s how they got to be the bigger companies today.