outstanding example of “how to do a sales-video” case-study for you: (it’s a guitar-video, so not me talking, but you’ll see a whole bunch of examples of ‘how to do it right’:)
(also has a whole bunch of snafus in it, but even with those in it, it’s full of ‘marketing-goodness’;-)
Leave a comment below: which ones can you spot?
PS: regarding mailX, the plot thickens:
as you can see from the comments on the previous post, mailX is a blatant rip-off (in almost any respect).
But, to make things even more interesting, here’s a little twist:
I sent my review video to Radu BEFORE mailing you. In the sense of: hey, check it out, so you have time to respond (and had there been a good response, I would quite possibly have changed my review/view).
Anyway, the only response I got was: (… “sorry, swamped…”) “I can get your video to the developer”:
Ok, sounds good, why not.
Now, I’m talking a a software development company independently, and they tell me something along the lines “sorry, we’ve been super-busy with a launch we’re helping with, it’s a product called ‘mailX’)
So, just by chance I’m talking to the guys who did the port from ‘standalone’ to the ‘cloud-based’ version that’s for sale.
And did they ever get my review video from Radu?
(and considering that the original developers on codecanyon aren’t exactly pleased about Radu’s shenanigans, I doubt it’s them he’s forwarded the video to)
And le voila, another ‘marketer’ on my ‘avoid like the plague/not-to-be-touched-with-a-barge-pole’-list.
Yeah, after reading his comment, I now realize that he “can” forward the video, nowhere did he promise he actually would. But WTF?
Anyway, reason for the lil’ rant:
If in this industry, your mindset isn’t one of “serving” (without being “self-serving” first and foremost), then … heck, I was going to be polite, but I’ll put it this way: go to hell!
(and from a “less-personal-more-business-oriented”-perspective: yeah, there will always be some innocent, ignorant, overwhelmed and desperate prospects who’ll fall for snake-oil … BUT: social media is doing a fabulous job at outing bad practices and shutting down the scammers. So, ultimately, you’re better off focusing on providing value first and foremost. The money will follow automatically)