So when I get started with ‘online marketing’ in 2007, my very first attempt is at affiliate marketing.
I pick a great product (Paul Lemberg’s Formula 5), put together some hubpages, and start doing some SEO to them.
And boom, my first sale as an online marketer.
$660 in commission.
Wow, I’ve got it made, this affiliate marketing thing is EASY!
Well, somehow I wish I could travel back in time and tell my younger self:
Do NOT go down the rabbit hole of ‘cheap and free’ traffic (read: search engine optimization).
I spent YEARS chasing that stupid dream of ‘free traffic flowing non-stop sending me affiliate commissions’.
Yes, it did work.
But: because of the tactics used, (aka: grey-hat at best, but hey, that’s what was being taught back then) there was a constant danger that Google would slap my sites.
And slap they did.
And rightly so!
grey-hat at most;-)
And in a way I’m glad they did.
It ‘forced’ me to look at paid traffic.
Took some learning, obviously.
But paid of handsomely. Over and over again.
with paid traffic, I have full control.
with paid traffic, I have access to volume that’s just not possible with SEO.
With paid traffic, I’ve become a better marketer!
I can’t afford to be lazy …. instead of focus on developing money-making, profitable funnels.
And as a result, I have deep insights into WHY and HOW certain markets work.
which gives me a HUGE advantage over lazy SEO-marketers who hope that some of the SEO traffic will stick.
SEO is lovely, and yes, I still look at current SEO courses…
…. and quickly see that most still use tactics that are at most grey-hat.
and that reminds me that in most cases the money in SEO is in making courses about SEO, not actually DOING SEO.
Focus on being a better marketer, focus on creating profitable sales-funnels, and you can afford paid traffic.
And go to the next level, and then the next faster than any SEOer out there!