as you know, I’m not really *doing* mass-marketing. If anything, it’s the opposite of mass-marketing.
However, I am about to get into it … for the very reason I’m not doing it! (yeah, confusing, I know):
You see, one of my main principles (yeah, still reading Dalio’s Principles – stonking good read) is to “walk the talk” (so, that explains the “not doing it” above: walking the talk on NOT doing mass-marketing to my own clients).
Meaning: I can’t really teach and help people with their mass-marketing, if I don’t do it myself.
Why would I want to teach/help with mass-marketing?
Because one part of our business is coaching & consulting for offline businesses – and many of them are in what’s pretty much a mass-market (i.e. ‘persuasion’-methods absolutely work, because most of the stuff people buy are impulse purchases)
So, I would not be walking the talk if I advised them on using urgency and scarcity etc and I couldn’t point to my own numbers and say:
look, those are the numbers that PROVE that I know what I’m talking about
Now, personally, I have a couple of ideas for a typical ‘mass-market’ that have nothing to do with e-com …
… but, if I didn’t have those specific interests, e-com is probably exactly what I would be doing.
The reason is simple:
I have seen with my own eyes what damage you can do with seriously stupid simple things.
Now, sadly (for you), the things I’ve seen with my own eyes are the ‘behind the scenes’ results of a coaching client …
… and hence I can’t share those figures and niches with you.
Suffice to say: it’s mindboggling what people buy. (and in what volume)
Like I said before: it’s all about the impulse purchase. And that is helped along rather nicely with a good dose of ‘persuasion’.
(you simply don’t have the time to build out a big SOI-funnel, educate them, be their trusted adviser etc …
… because they will have bounced off after 3 seconds to pay attention to the cute kitten over there going meow)
The good thing about the whole thing is this: doing the ‘Cialdini’-thing, using scarcity, urgency, reciprocity, social proof etc …
… is a LOT less work than doing a proper SOI.
And as a result, you can test different ideas very quickly and dial in an offer that works…
… and then keeps working, because the market for most impulse purchases is absolutely endless.
Meaning: in those mass-markets it’s much easier to develop a set-and-forget marketing system than in the opposite world of building KLT first, then nurturing that relationship for a long time, and then finally asking for the sale.
And those set-and-forget marketing systems are the closest thing to having ‘passive’ income you’ll ever have with online-marketing
(re-watch the Rich Dad, Poor Dad video I shared the other day if you want a reminder of what an asset really is:
So, with that context in place, …
… which is (unsurprisingly;-) fully e-com oriented (but KISS-style)
in the first video you get there, Don (Rachel’s boyfriend) walks you through the whole process of what they’re doing and what’s involved, so you can see for yourself if this is something you’d enjoy doing.
(and it’s actually useful and helpful, not the ‘persuasive’ kind with all kinds of NLP tricks getting you frothing at the mouth with anticipation and telling you that the world will end if you don’t get their course)
This one is a little different from other launches in that space in that they have quite a bit done-for-you components of their final product – so it’s not just a ‘course’, but instead a lot of the design work actually done for you …
… all the way to them actually creating physical products and having them shipped to FBA for you.
So this may well be your ticket, if you’ve been struggling with getting ‘information’, but then translating it into action.
The other reason I feel comfortable pointing you her way is that I’ve seen a lot of Rachel’s work before, and so far she’s always overdelivered and really takes care of her clients.
PS: lol, now after reading through my arguments for e-com I’m starting to wonder if I shouldn’t do ecom after all instead of one of those other ideas I had.
PPS: the ONE big, MASSIVE insight I can give you from my coaching client is this:
when you get started (well, he self-started, didn’t follow a course, he just tried things out) – stick with it!
His revenue curve was flat for around 4-5 months – enough income to get by, but nothing to brag about.
And then, 4-5 months in, it suddenly made ‘click’, and everything fell into place, and suddenly that flat curve turned into the hockey-stick-curve we all dream of.
And guess what it was: finding the right combination of impulse-triggering Cialdini-principles, and putting them in the right order.
That’s all it took to go from flat to hockey-stick.
(then again, he was doing Shopify with ‘proper’ funnels, and sourcing their own products … not the simple Amazon/eBay/Etsy model Rachel & Don are using)
But the key insight is this: sticking with it is the REAL secret!