• Skip to content
  • Skip to primary sidebar

Online Rule

The Home Of "No Yuck Marketing"

  • About
  • Contact
  • Blog
  • Privacy Policy
  • Terms Of Service
  • Testimonials

OnInbox Performance Test

March 26, 2018 by Veit Leave a Comment

[UPDATE May 2018: I’m no longer 100% happy with Oninbox, see here why: http://www.noyuckmarketing.com/the-future-of-oninbox)

so I wanted to know how OnInbox compares to the Awebers, Sendgrids, Amazon SES of this world.

For this, I ran an experiment where I sent a ‘normal’ email as I normally would through the following services:

  1. Drip (my standard ‘go-to’ solution for my higher end emailing needs. Sadly, also a little bit on the pricey side)
  2. Amazon SES through InboxingPro. Cheap but a pain in the backside to set up, and ‘warm up’.
  3. OnInbox – basically the same software as InboxingPro (and the same as MailWhizz), but all ready installed for you. Log in, and start sending. (as I’m no longer recommending it, I’m also not linking to it, google it if you really want to go with it)
  4. Aweber. Used to be my standard, now after 11+ years with them, I won’t be renewing. See the video why.
  5. Sendgrid using one of their shared IP-addresses. This is also something you can/could use with e.g. InboxingPro … but watch the video first;-)

Here’s the “how does OnInbox compare?”-test:

Filed Under: list building

Rachel Rofe’s Low Hanging System – Questions & Answers

March 12, 2018 by Veit 2 Comments

In a recent post about e-commerce as a great way to get started in online marketing, I also mentioned Rachel Rofe’s “Low Hanging System”.

It really consists of 2 parts:

  1. The original “Low Hanging System”: this is a step-by-step guide on how to creating ‘impulse purchase‘ products. Things like mugs, T-shirts, necklaces etc. that are produced on demand, and then shipped out. Selling is typically done via Amazon, eBay and Etsy.
  2. The “Done For You Jumpstart”-component of LHS: a whole lot of “done for you” designs & manufacture. Meaning: they design and make those products for you, and have them shipped to Amazon for you.

the low hanging system membership site

Anyway, I do now have access to the LHS-membership site, so I’m happy to answer any questions you may have about it.

Now, I know that sometimes people don’t like asking questions because they think their question may be ‘too basic’.

Which is nonsense, there’s no such thing as ‘too basic’. (as I have to keep reminding my 2 teenage sons who keep laughing (condescendingly) when their baby-sisters ask ‘stupid’ questions)

Anyway, to help with that, here are some questions that have come up so far. So if you’re interested in LHS, and you’d like me to dig up some answers for you (so you can figure out if LHS is for you, or not), please let me know by voting below.

It’s all anonymous, I’m just counting votes. You can vote for multiple topics, just select what is important to you.

Any other questions, reach out to me, or leave a comment below.

Vote For Your Main Questions Around The Low Hanging System (DFY-Jumpstart edition)

[WPQuestionsGroup id=”5″]

 

Cheers

Veit

PS: in the next couple of days, Don & Rachel will be holding a “Low Hanging System – Jumpstart”-Webinar where they show you what’s in the box.

If you’re interested, you can find the LHS-Webinar here.

Filed Under: passive income

If I had to do ‘mass-marketing’ (& create passive income from it)

March 7, 2018 by Veit Leave a Comment

as you know, I’m not really *doing* mass-marketing. If anything, it’s the opposite of mass-marketing.

However, I am about to get into it … for the very reason I’m not doing it! (yeah, confusing, I know):

You see, one of my main principles (yeah, still reading Dalio’s Principles – stonking good read) is to “walk the talk” (so, that explains the “not doing it” above: walking the talk on NOT doing mass-marketing to my own clients).

Meaning: I can’t really teach and help people with their mass-marketing, if I don’t do it myself.

Why would I want to teach/help with mass-marketing?

Because one part of our business is coaching & consulting for offline businesses – and many of them are in what’s pretty much a mass-market (i.e. ‘persuasion’-methods absolutely work, because most of the stuff people buy are impulse purchases)

So, I would not be walking the talk if I advised them on using urgency and scarcity etc and I couldn’t point to my own numbers and say:

look, those are the numbers that PROVE that I know what I’m talking about

Now, personally, I have a couple of ideas for a typical ‘mass-market’ that have nothing to do with e-com …

… but, if I didn’t have those specific interests, e-com is probably exactly what I would be doing.

The reason is simple:

I have seen with my own eyes what damage you can do with seriously stupid simple things.

Now, sadly (for you), the things I’ve seen with my own eyes are the ‘behind the scenes’ results of a coaching client …

… and hence I can’t share those figures and niches with you.

Suffice to say: it’s mindboggling what people buy. (and in what volume)

Like I said before: it’s all about the impulse purchase. And that is helped along rather nicely with a good dose of ‘persuasion’.

(you simply don’t have the time to build out a big SOI-funnel, educate them, be their trusted adviser etc …

… because they will have bounced off after 3 seconds to pay attention to the cute kitten over there going meow)

The good thing about the whole thing is this: doing the ‘Cialdini’-thing, using scarcity, urgency, reciprocity, social proof etc …

… is a LOT less work than doing a proper SOI.

And as a result, you can test different ideas very quickly and dial in an offer that works…

… and then keeps working, because the market for most impulse purchases is absolutely endless.

Meaning: in those mass-markets it’s much easier to develop a set-and-forget marketing system than in the opposite world of building KLT first, then nurturing that relationship for a long time, and then finally asking for the sale.

And those set-and-forget marketing systems are the closest thing to having ‘passive’ income you’ll ever have with online-marketing

(re-watch the Rich Dad, Poor Dad video I shared the other day if you want a reminder of what an asset really is:


So, with that context in place,  …

… I feel comfortable pointing you towards Rachel Rofe’s “Low Hanging System Jumpstart” launch …

… which is (unsurprisingly;-) fully e-com oriented (but KISS-style)

in the first video you get there, Don (Rachel’s boyfriend) walks you through the whole process of what they’re doing and what’s involved, so you can see for yourself if this is something you’d enjoy doing.

(and it’s actually useful and helpful, not the ‘persuasive’ kind with all kinds of NLP tricks getting you frothing at the mouth with anticipation and telling you that the world will end if you don’t get their course)

This one is a little different from other launches in that space in that they have quite a bit done-for-you components of their final product – so it’s not just a ‘course’, but instead a lot of the design work actually done for you …​​​​​​​

… all the way to them actually creating physical products and having them shipped to FBA for you.

So this may well be your ticket, if you’ve been struggling with getting ‘information’, but then translating it into action.

The other reason I feel comfortable pointing you her way is that I’ve seen a lot of Rachel’s work before, and so far she’s always overdelivered and really takes care of her clients.

Veit

PS: lol, now after reading through my arguments for e-com I’m starting to wonder if I shouldn’t do ecom after all instead of one of those other ideas I had.

PPS: the ONE big, MASSIVE insight I can give you from my coaching client is this:

when you get started (well, he self-started, didn’t follow a course, he just tried things out) – stick with it!

His revenue curve was flat for around 4-5 months – enough income to get by, but nothing to brag about.

And then, 4-5 months in, it suddenly made ‘click’, and everything fell into place, and suddenly that flat curve turned into the hockey-stick-curve we all dream of.

And guess what it was: finding the right combination of impulse-triggering Cialdini-principles, and putting them in the right order.​​​​​​​

​​​​​​​That’s all it took to go from flat to hockey-stick.

(then again, he was doing Shopify with ‘proper’ funnels, and sourcing their own products … not the simple Amazon/eBay/Etsy model Rachel & Don are using)

But the key insight is this: sticking with it is the REAL secret!

 

Filed Under: passive income

WP Leads Machine Review

March 6, 2018 by Veit Leave a Comment

UPDATE (IMPORTANT!)

Before you go through the post, here’s an update:

Miles just told me about another plugin that according to him does the same job as WP Leads Machine, but even better.

So, thanks for the heads-up to Miles.

either way, the functionality is the same, I guess the other one is a bit more ‘mature’ – so you can read the review below, and how/why to use it, and then choose between WP Leads Machine or the other one by Miles

END UPDATE

had one look at WP Leads Machine …

… and was instantly in love.

(I’m lovin’ it … McD-style – recently watched “The Founder” – a movie about Ray Kroc – absolutely full of life & business lessons! Especially about “persistence”)

It’s a WP plugin that lets the site-visitors download any page as a nicely formatted PDF.

here’s my review video-overview of WP Leads Machine:

Now, very important:

if you want to integrate with a proper autoresponder you need the upsell to the PRO-version ($37)

The PRO version also has a whole bunch of other nice features (more configurability, as as you know, I’m a control-freak when it comes to plugins;-)

The reason for that is what I mention in the video: emails sent from a shared server have a high chance of getting flagged as spam.

Now, there’s a way around that – there are plugins for WP that let you configure the system email using some other SMTP service (like Amazon SES) – so if you are going with the base-version, make sure you do that!

(e.g. this one: https://wordpress.org/plugins/wp-mail-smtp/)

Personally, I like having subscribers straight on my email list (instead of having to export them, as you have to in the basic version, so for me, it’s the PRO)

Summary, my take:

if you have a blog, get it.

if you have an old blog with lots of content, absolutely get it.

(and then do what I’m suggesting towards the end of the video)

And I say “get it” not because of whatever income claims may be on the sales-page, but because it provides a lovely lil’ unobtrusive way for providing value to your site visitors, whilst building your email list.

“unobtrusive, value-providing list-building” … who’s going to argue with that?

And with the good ol’ industry-average of $1/subscriber/month, that plugin is paying for itself very quickly;-)

Get the Leads Machine here

Cheers

Veit

PS: why am I NOT using WP Leads Machine on this post? Watch the video above to see why – then it should be obvious;-) (I’m waiting for Raul to implement that YT-thing….)

 

Filed Under: list building

Snapify Review: Clickable images to create engagement – Review of the ‘hotspot’ generator Snapify

March 5, 2018 by Veit Leave a Comment

here’s my  Snapify review, along with a walkthrough of the software and some recommendations whom it’s for.

The idea behind Snapify:

use the principles of commitment & consistency along with the power of self-selection (your website visitor is in charge, you are not forcing them) to get people to engage with your website content (specifically: images)

It does that by letting you overlay hotspots over your images, and depending on how you configure the hotspots, different things are presented next:

  • a simple call-to-action
  • a video
  • a ‘product’ (which has a price, a full description (great for e.g. reviews & product description you can pull from Amazon)
  • an optin-form

It does all kinds of other useful things (like pulling your images from your social media accounts, creating galleries, etc)

Whom is Snapify for?

it’s for you if you have a website and you want to give your visitors a choice of how they consume your content, plus leverage the commitment & consistency principle.

Great applications would be affiliate marketers (especially Amazon-affiliates), website owners with multiple products, or if you capture leads at different stages of awareness (so they self-select what information they want at a specific stage).

Have a look at the review/walk-through video for an example for a travel-agent.

What’s required to get the most out of Snapify?

The obvious requirement is that you have images that represent the content.

So, for example, for this review I was considering using Snapify to show roughly what it is about, and then have one hotspot for the video review (which now see ‘separatly’ below), and one hotspot for the link to Snapify.

But honestly, creating such an image would’ve really ‘forced’ it … there’s no natural image that has those 2 elements in it.

Alas, it’s ‘just’ a video and then, if you want to find out more, the link below it.

 

here’s the test image I’ve created using Snapify

How do you find out more about Snapify?

You can find more information here

Filed Under: Uncategorized

How to ‘grab’ attention by giving people something they want

March 4, 2018 by Veit Leave a Comment

here’s another example of why you have to give people what they want, not what YOU think/believe they should have.

The core point of this case-study is this:

if you don’t get that initial ‘attention’, it doesn’t really matter what happens afterwards.

In older versions of their ads, you saw the founder of Mentorbox speak to the camera, sitting next to a big pile of books, suggesting that other CEOs are reading lots of books, and that I should do so too.

The new version now uses something that’s much more on people’s minds, as in: they are aware, and hence pay attention.

One thing I’ll be testing for FB™ ads is eye-catching animations like the ones in Envidio

Filed Under: Uncategorized

  • « Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • …
  • Page 39
  • Next Page »

Primary Sidebar

Popular Posts

  • The “Entrepreneurial Divide” 79 comments
  • Internet Marketing You Can Do In Public 63 comments
  • What’s The Difference Between Santa And Easy Video Suite? 44 comments
  • The Mathematics Of Success — Why It’s So Hard To F.O.C.U.$ 32 comments
  • #$%# the Salty Droid 27 comments
  • Super Awesome Free Resource For Deploying New WordPress Sites 25 comments
  • Are Passion And Willpower Needed To “Make It” With Internet Marketing? 24 comments
  • Why “passive income” isn’t a good idea 22 comments
  • “I’ve worked, and it wasn’t fun” – exclusive interview with Lynn Terry 21 comments
  • Paid Traffic First, Ask Questions Later 21 comments
  • Full-time Income From Just ONE SINGLE BLOG 19 comments
  • (W)ISN? 19 comments
  • The source of all intuition and creativity 19 comments
  • 5 Marketing Lessons In One Short Video 17 comments
  • more important than the #1 business-building activity!? 17 comments
  • On “Secrets” and “Shortcuts” 16 comments
  • Why No “Squeeze” Page? 15 comments

Featured Posts

Building Marketing Campaigns From The Ground Up  – A Counter Case Study

Building Marketing Campaigns From The Ground Up – A Counter Case Study

A quick case-study of how NOT to do it:basically what the product creator in that case-study does is build out an entire marketing funnel WITHOUT first proving to himself that his assumptions are correct. (something I referred to in the last blog post on launching products)Leading in almost all cases to a massive waste of time […]

How to create & launch a product: Step 1

How to create & launch a product: Step 1

[heads-up: at the end of this post I’m going to suggest you check out Russell Brunson’s 10X Secrets, and this post here is the reason WHY] over the last quarter, I’ve come to an ‘old’ realization: ‘old’ in the sense of: I already ‘knew’ it (intellectually), so it wasn’t ‘new’ to me … … but […]

The ONE thing that separates the winners from the wannabe entrepreneurs

The ONE thing that separates the winners from the wannabe entrepreneurs

[warning: could be interpreted as a RANT!] right now, interest rates are low, right? so that sucks for those who have money to invest, and want the ‘security’ of getting ‘interest’. right now, stock-markets are flatlining/going down & they’re rather volatile, right? so that sucks for those who are a bit more adventurous than those who want the safety […]

fascinating thoughts … and PERSPECTIVE

fascinating thoughts … and PERSPECTIVE

I hope you enjoyed that BBC article I sent you yesterday …. … quite interesting how the ‘reverse’ of what everybody is doing can lead to massive results, right? Now, there’s another angle to it (or let me put it this way: there’s a very specific reason WHY that model is so successful) And again, […]

Warlord Optin Review

Warlord Optin Review

This started out as a review of the “Warlord Optin” plugin … but quickly turned into a (hopefully;-) useful case-study on providing value. The big take-away: the old model of getting optins (first get the optin, then lead subscribers through a ‘nurturing’ campaign that shows them how ‘valuable’ your content is) is pretty much doomed. End-result: you […]

How to pick a niche

How to pick a niche

Hey there, Veit here with a quick overview over the  “how to pick a niche where you can provide value (even when you’re not an expert or think that you have any particularly exciting skills, knowledge or experience)”-project.If you’re not sure what this is all about, go to the original FB™ post and read that first) The background […]

OnInbox Performance Test

[UPDATE May 2018: I’m no longer 100% happy with Oninbox, see here why: http://www.noyuckmarketing.com/the-future-of-oninbox) so I wanted to know how OnInbox compares to the Awebers, Sendgrids, Amazon SES of this world. For this, I ran an experiment where I sent a ‘normal’ email as I normally would through the following services: Drip (my standard ‘go-to’ solution […]

Copyright © 2023 · Twenty Seven Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to enhance your user experience and to help us administer our business. By continuing to use our website you agree to set cookies OR for full details about cookies we use and how to opt-out see Cookie Policy