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The ONE thing that separates the winners from the wannabe entrepreneurs

October 27, 2018 by Veit Leave a Comment

[warning: could be interpreted as a RANT!]

right now, interest rates are low, right?

so that sucks for those who have money to invest, and want the 'security' of getting 'interest'.

right now, stock-markets are flatlining/going down & they're rather volatile, right?

so that sucks for those who are a bit more adventurous than those who want the safety of 'interest' in the bank-account.

right now, the housing-market ...

etc, etc, etc.

Now, no matter if you're getting a good return on all the different ways you 'invest' your money or not, ...

... all of those methods have something in common:

they take an initial investment and then *multiply* it.

Actually, I'm a bit evil here, and I mis-directed your attention to the multiply.

The part that's really important (because it highlights the difference between 'real entrepreneurs' and the wannabes) is the 'initial investment':

the pros understand that you take an initial investment (e.g. you pay for ads) ... then add a bit of magic to it, and out comes (after usually quite a bit of testing & optimizing) something that's a multiple of what you put in originally.

The wannabes on the other hand seem to believe that you can start with NOTHING, ... then add a bit of serious magic to it (it has to be 'serious' because they also don't appear to be willing to invest in testing & optimizing)) ... and out comes, er, a multiple of NOTHING.

which then of course is the fault of the METHOD (the magic in the middle) ... not the fact that they put f*** all in in the beginning, AND didn't crank the handle in the middle to make sure the thing that's supposed to 'multiply' what went in actually has a chance of returning a positive ROI.

So, grab yourself a mirror, look into it and ask the person you're looking at:

"hey, what are you putting in? And are you cranking the handle? And what are you expecting to come out on the other end?"

have a fabulous weekend

Veit

PS: found this lil' case-study that highlights 3 important points

  • 'irrationally passionate' is GOOD!
  • timing is (sometimes/often) everything
  • there are plenty of people who don't care if you have a formal qualification (aka: you're good enough without the certificate)

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