[warning: could be interpreted as a RANT!]
right now, interest rates are low, right?
so that sucks for those who have money to invest, and want the 'security' of getting 'interest'.
right now, stock-markets are flatlining/going down & they're rather volatile, right?
so that sucks for those who are a bit more adventurous than those who want the safety of 'interest' in the bank-account.
right now, the housing-market ...
etc, etc, etc.
Now, no matter if you're getting a good return on all the different ways you 'invest' your money or not, ...
... all of those methods have something in common:
they take an initial investment and then *multiply* it.
Actually, I'm a bit evil here, and I mis-directed your attention to the multiply.
The part that's really important (because it highlights the difference between 'real entrepreneurs' and the wannabes) is the 'initial investment':
the pros understand that you take an initial investment (e.g. you pay for ads) ... then add a bit of magic to it, and out comes (after usually quite a bit of testing & optimizing) something that's a multiple of what you put in originally.
The wannabes on the other hand seem to believe that you can start with NOTHING, ... then add a bit of serious magic to it (it has to be 'serious' because they also don't appear to be willing to invest in testing & optimizing)) ... and out comes, er, a multiple of NOTHING.
which then of course is the fault of the METHOD (the magic in the middle) ... not the fact that they put f*** all in in the beginning, AND didn't crank the handle in the middle to make sure the thing that's supposed to 'multiply' what went in actually has a chance of returning a positive ROI.
So, grab yourself a mirror, look into it and ask the person you're looking at:
"hey, what are you putting in? And are you cranking the handle? And what are you expecting to come out on the other end?"
have a fabulous weekend
PS: found this lil' case-study that highlights 3 important points