So, as Alex pointed out rightly on my full time income from a single blog post, none other than Dan Kennedy warns of the dangers of basing any business on ONE.
ONE single customer.
Or ONE single method of getting customers.
If you have just ONE, then there is a real danger of that ONE going away, and with it your business.
However, Dan also says that you have to absolutely MASTER that one single method, before jumping to the next.
Which is precisely, WHY so many people fail in business:
they ‘try’ one method, it doesn’t work, and they assume that this is a method that doesn’t work for them.
The reason for this is quite simple. As Rusty points out in the interview on the full-time income post: the success curve (and with it the ‘energy expenditure curve’) is not linear, but exponential:
Getting the first 10 visitors/leads/customers is just as hard as getting the next 100, which is just as hard as getting the next 1000. Totally counter-intuitive, but hey, what in business is ever intuitive?
And move to the next method. Only to repeat the process of not following through with that method.
End-result: jump, jump, jump and not ONE, but ZERO results.
So, unless you have an existing business (in other words: when you are starting out): the real danger of ONE is not that it’ll go away, but that it will inevitably lead to ZERO (unless you are hell-bent on following through and making it work).
So, there’s a bit of a self-serving purpose to this blog-post:
I’d like to test my assumption that most people who are in Internet marketing have yet to make that first $, to get their first client, to get their first signup.
(I’m being a really ‘bad’ marketer here, because all results will be visible to everyone, so my ‘evil’ competitors can spy on these results and create products to fit these needs, scandalous behaviour…;-)
What would you say if I had an offer that’s something a little bit like this one here:
yes, I can crank up the hype or down a little, but you get the idea:
would you be interested in a training that pretty much eliminates the whole freakin’ “empire” approach: setting up tons of affiliate sites, tons of autoblogs, feeder sites, tons of this, tons of that.
I know, in German we have this wonderful saying “Kleinvieh macht auch Mist” (which apparently translates to “many a mickle makes a muckle”), so yes, spreading your risk is all very well, but it fails on so many fronts FOR SOMEONE GETTING STARTED OUT!
There’s overwhelm, there’s not learning the skills that really matter (marketing & business building), there’s … ah well.
Let me know what you think!
ZEROS and ONES, ZEROS and ONES, …
PS: the one thing I won’t promise is an income replacing Internet Marketing business in ONE month. If you listen to Rusty’s story, ONE year is very well doable … and I reckon there are a few (non-hypey, fully ethical and completely white-hat) shortcuts that should make his lower estimate (need to listen to the interview;-) very realistic. ONE commitment from you will be required though: go easy on the shiny, magic stuff … but I have a plan for that too – so you don’t have to commit to buying ZERO shiny objects;-)