Most testimonials are just sugar-coated “I like John, you should buy his stuff“.
Great for John’s ego …
… not very powerful at convincing a prospect that John’s stuff is actually really good. FOR THEM!
Here’s a quick case-study on writing a testimonial that has real impact on the reader!
Use this testimonial template in your marketing and advertising, and you’ll see big changes in response!
Right, just for fun
Want to see another example of the powerful testimonial template in action?
this is taken from a pamphlet you get with Doc Schulze’s 5 day liver detox: (click on it to enlarge)
see the elements of ‘testimonial template’?
Pretty powerful testimonial, wouldn’t you agree?
Use this stuff in your own marketing!
PS: now compare those testimonials with the ones on this page.
I mean, yes, they are VERY VERY good (lots of proof).
but, would they have been even better if it weren’t
“hey, I’m a fan so I bought it without looking”…???